Market strategy
Prioritize markets by opportunity and policy friction.
GCC and Southeast Asia are pragmatic. Australia is an opportunity only for verified porcelain/sintered alternatives. US/EU need compliance-first checks.
| Priority | Region | Action |
|---|---|---|
| 1 | GCC | Premium slabs, hotels, villas, commercial projects. |
| 2 | Australia/NZ | Porcelain/sintered alternatives to engineered stone. |
| 3 | SEA | Distributor, cabinet, vanity, project channels. |
| Cautious | US/EU | Check AD/CVD, ceramic tile scope, HS and documents. |